Are you one of the millions confused about most aspects of the college sports compensation conversation in the wake of the ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Emilee Boyer, a three-year standout athlete for the nationally-ranked Lady Buffs, has decided to the enter the transfer portal for the 2026 season. With the impact of NIL and the allure of playing ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

Ojo, the highest rated recruit in Texas Tech’s history, has a 6-foot-6, 275-pound frame. In 2024, he was named to the ...

Alayna and Kierra Laranjo form umpire tandem and also coach together for the U-12 Collar City Fastpitch softball program ...