To show off the vehicle's fantastic driving range (637 miles), the automaker debuted a heartfelt spot that features a boy and his stuffed sea lion on a road trip who meet up with a real sea lion.

The hard seltzer brand says it'll pay out up to $1M in rebates to consumers who order any White Claw flavor at their favorite ...

The largest holding companies are no longer organized around brand-building as their central function. They are increasingly media and technology businesses that own agencies as delivery mechanisms.

The squabble erupted into public view last week when a Publicis Groupe memo leaked that indicated it was no longer ...

OpenAI has hired David Dugan, a former ads lead at Meta, as the AI firm's vice president and head of global ads solutions. The move identifies the dominance large language models will have on ...

The Sunday was Oscar Sunday and Paul, a reality star from “The Secret Lives of Mormon Wives” on Hulu, was invited by ABC to ...

"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior ...

For most of modern history, we operated with a shared baseline of reality. That baseline is eroding in real time.

The new media-buying capabilities focus on integrating Google's Gemini AI model more fully into the Google Marketing Platform ...

Fern Siegel , 19 minutes ago; Canadian creative advertising agency One23West produced a new brand identity for Aquamar, a ...

The Supreme Court on Monday turned away the search advertiser California Crane School, which had petitioned to revive its claims that Apple and Google conspired to avoid competing in paid search.

The Cornett ad agency has hired Karen Phillips as vice president, creative media. She reports to Christy Hiler, Cornett CEO. A seasoned 25-year ad vet, Phillips has experience on both the agency and ...