Traditional traffic metrics are failing publishers as platform algorithms create unpredictable revenue swings. Leading publishers are shifting from “empty reach” to engaged audiences that deliver ...

INMA is pleased to unveil the first-ever international financial and business performance benchmarking service for news media ...

During the INMA World Congress of News Media, AI was by far the most-discussed topic. Here is a look at the use cases, ...

The Product & Tech seminar at the 2025 World Congress of News Media provided a comprehensive look at how AI is disrupting the ...

User needs are not a trend. They’re a lens, media leaders at the INMA Newsroom Transformation Seminar said during the recent ...

Fresh off the stage of the INMA World Congress of News Media in New York, INMA’s six initiative leads sat down in a small ...

An onboarding journey would allow us to talk directly to new subscribers, nurturing our relationships with them. Hence, we would expect both an increase in direct traffic and a reduction in churn ...

At the Generative AI Seminar hosted by the INMA World Congress of News Media, media leaders shared how their companies are ...

As part of World Congress Week, 83 INMA members across two study tours visited 13 New York media companies. Participants ...

At the INMA World Congress of News Media, award-winning independent storyteller Noor Tagouri shared how trust, collaboration, ...

During last week’s INMA World Congress of News Media in New York, CEOs from Gannett, McClatchy, and The Atlanta ...

At the Subscriptions Seminar conducted during the INMA World Congress of News Media, media leaders from NZZ, The Atlantic, ...