At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to ...

It’s an unusual move for a category that often reduces peace of mind to a bullet-point promise. And in an industry frequently accused of ghosting customers post-purchase, Policybazaar is betting on ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

Articles written by Rahat S Khan ...

Leo India emerged as the top winner on Day 2 of the Abby Awards 2025, powered by One Show, clinching 21 metals. The agency bagged 12 bronze and nine silver awards across various digital and social ...

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There is a particular kind of silence that follows when you are handed a media mandate for a product you have just heard of—expected to distill meaning and magic from decisions you had no part in. And ...

From purple press to AI lullabies and floating pandals, Havas is entering Cannes with cause-led campaigns that merge culture, ...

Our weekly roundup of the latest appointments and account wins news from Eggfirst, Times Music, Hakuhodo India, Sam ...