The physiological and psychological effects of caffeine are well-studied. Caffeine activates the sympathetic nervous system ...

Budweiser, Corona and Michelob Ultra are all jostling for the top spot: who emerges as the world’s most valuable beer brand?

Innovation in the beverage industry moves fast. Brands, manufacturers, marketers and R&D experts need to stay on top of today ...

PepsiCo had previously dabbled its feet in the gut health soda category with Soulboost in 2021, but ditched the brand after ...

The Portman Group, the alcohol industry’s self-regulator in the UK, wants to help brands deliver responsible sampling and ...

Launched this week, a new campaign puts pressure on the UK government to introduce a new law on human rights and ...

Industry veteran Seth Goldman reveals the lessons from Honest Tea, Coca-Cola and the potential of the RTD tea category in ...

Lipton Ice Tea has launched a new twist on RTD tea with Lipton Fusions: a lemonade iced tea infused with fruit flavor. The ...