Before first-party data can save us from signal loss, advertisers need it to be easier to use, said fullthrottle.ai CPO Amol Waishampayan.

When talk turns to the most impactful state privacy laws, the conversation usually starts and stops with California. However, ...

Mediaocean has a new certified partner program. Plus, Google’s “site reputation abuse” search update is cratering publisher ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Beyond its own on-site and in-app inventory, including display, online video and OTT, Western Union also operates a network ...

OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...

Adobe clocked Black Friday ecommerce spend at more than $10 billion in the US for the first time. Salesforce estimates $17.5 ...

Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented ...

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel ...