Shutterfly's recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects.

Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is ...

Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the ...

I sat down with Kevin in March to get some more of his hot takes about how AI will continue to transform programmatic CTV ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.

Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, ...

Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, ...