AI deepfakes are creating a new corporate trust challenge, making fake communications increasingly convincing. South African ...

AI rewards expertise, not ad spend: Challenger brands can compete by becoming the best answer, not the biggest spender. Consistency builds authority: Accurate, reliable information is more valuable ...

For challenger brands, cultural relevance is no longer a marketing tactic, it’s a competitive advantage. It creates emotional connection before it drives commercial consideration. It builds trust ...

For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to ...

Nostalgia is now a growth strategy, moving consumers from recognition to purchase. Winning campaigns turn memories into ...

Strong media relationships are built through trust, consistency, and genuine human connection, not transactional pitching. PR ...

Messages are more effective when they match people's routines, energy and attention. Timing drives impact: Relevance ...

The Effie Awards South Africa has announced its 45 finalists for 2026 following the first round of judging, with this ...

EGOT winner John Legend has joined the cast of The Road Home, the upcoming feature film inspired by the life of South African jazz legend Hugh Masekela, with production currently ...

The Media Online’s weekly round-up of media business moves, all in one place. This week's BIG move: High Performance Matters ...

AI use differs by newsroom model. Reuters, the BBC and The Guardian deploy AI according to their funding, editorial values ...

South Africa’s FIFA World Cup 2026 media coverage fell by almost 45% after Bafana Bafana’s Round-of-32 exit, underlining how ...