Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly ...

Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.

Google Ad Grants accounts can now optimize for shop visits, allowing nonprofits to drive real-world foot traffic from their campaigns.

From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales ...

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM ...

Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.

Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on ...

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified ...

AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility ...

Google's WebMCP protocol lets AI agents execute structured actions on websites via browser APIs. Is this the next frontier of ...

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...