Why OpenAI paused ChatGPT ads to fight Google’s Gemini

OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...

AI displacing traffic? Time to leverage your most undervalued channel.

AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable ...

Google to allow Prediction Markets ads under strict rules

Google will allow ads for federally regulated prediction markets in the U.S. starting January 21st, opening Google Ads to a ...

Google to require separate product IDs for multi-channel items

Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel ...

Google Ads upgrades Creator Partnerships with search and management tools

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

Google Ads adds shortcut button to Change history

Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.

Google tests blue Send button that replaces AI Mode in the search box

Google is testing showing a blue “Send” button in the search box as you begin to type your query. The AI Mode button, which ...
Search Engine Land

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs ...

How to earn brand mentions that drive LLM and SEO visibility

LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act ...