News

Dentsu’s Patricio de Matteis to step down, CEO replacement named
Dentsu ANZ’s chief executive officer Patricio De Matteis has departed the holdco, effective immediately, with New Zealand ...
‘Blueprint for theft’: Australian creative organisations hit out against proposed copyright changes
The Productivity Commission’s proposal to change the Copyright Act to allow technology companies to mine text and data created by Australians to train artificial intelligence has been rejected ...
News Corp posts strong performance despite Australian slow leak
News Corp’s global business has posted strong full year financials — with a 2% rise in full-year revenues and a 14% increase in EBITDA (earnings before interest, tax, depreciation and amortisation) — ...
Mumbrellacast: Dentsu ANZ’s leadership bombshell, News Corp’s full-year financials, and the great copyright debate
Join Hal Crawford, Tim Burrowes, Lauren McNamara, Nathan Jolly and Abe Udy for a look at everything under Australia’s media and marketing umbrella.Dentsu ANZ dropped a bomb this morning, revealing ...
Supporting traditional TV isn’t about nostalgia – it’s a good advertising strategy
The long-term strength that brands gain from advertising on TV is under threat. Not because of technology. Not because platforms are changing. And not because audiences are leaving broadcast. The real ...
In Marketing We Trust makes changes to leadership team, creates advisory board
Following last week’s appointments, In Marketing We Trust has announced a series of changes to its leadership team to “accelerate global growth and scale delivery”. It has also announced its inaugural ...
Former P&O marketer lands at Aurora Expeditions
Marketer Katie Malone has landed her next gig after the closure of P&O Cruises Australia earlier this year.Malone had been the marketing director at P&O since late 2022. Last year, it was revealed ...
Kyle Sandilands launches weight loss initiative ‘Big Fatso Club’
Radio broadcaster Kyle Sandilands is calling on “fatties” across the country to join him in his ‘Big Fatso Club’ as he seeks to drop weight without dramatic or unrealistic changes to his diet and ...
Aussie advertisers abandon traditional media for digital options: Guideline SMI
Australian media agencies are spending more ad dollars than ever before, however traditional radio and television campaigns are being left behind, in favour of digital advertising opportunities.This ...
Always Human’s Adam Ireland makes first major hire
Always Human has nabbed Tiktok’s Ella McKee as its head of client and partnerships, marking the first significant hire under recently appointed MD Adam Ireland.McKee joins the independent brand and ...
Unlock returns this October to explore the potential of the 24‑hour economy
Mumbrella Media can today announce the return of Unlock, the one‑day conference for media and marketing professionals exploring the impact of the 24‑hour economy for brands. Taking place on Thursday, ...
External retail media team behind Coles 360 to be brought in-house
Retail Mediaworks’ Redworks team, which has been behind the creation and growth of Coles’ retail media business, will be brought in-house at Coles Group next month in a bid to strengthen to ...