Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...

From the real-world use of AI to the need for upskilling and the most in-demand skills, explore five key themes from ...

From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with healthcare professionals (HCPs) and brands, the healthcare and pharma space ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to a ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’, which skills will be most in demand, and where efforts should be focused in 2026. Ecommerce looks to be facing ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and consumers often feeling squeezed on price, businesses have to make a ...

Recently, we looked at the debate around whether ‘SEO’ needs a rebrand to reflect the increasing emphasis on AI-generated answers that is shifting how users approach search and, as a result, how ...

Content marketing, when done in the right way, can inform and educate audiences while positioning a business as an authority on topics relevant to its product or services. When carried out ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

With short video taking over social media and consumers enjoying more entertainment through streaming and video platforms, there are more opportunities than ever for brands to use video in the right ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...