Brands have more and more data at their fingertips, but this treasure trove is only valuable if you leverage it right. That ...

From the real-world use of AI to the need for upskilling and the most in-demand skills, explore five key themes from Econsultancy’s latest research.

Digital advertising is just one channel in the suite of options available to marketers, so it is important to have a clear plan that is integrated with the wider marketing and communications strategy.

Ecommerce is evolving rapidly as businesses look to drive revenue and meet growing consumer expectations. In a fast-evolving business environment, organisations need to respond by shaping their ...

Understanding the customer – what they seek, how they feel, their pain points – is crucial for the success of any CX strategy. This chapter covers how organisations can use segmentation, customer ...

Good UX has long moved beyond being a nice-to-have to an imperative for any business operating online. It is no longer a discipline exclusively for designers and developers either, and is something ...

Having established a permission-first approach to email address acquisition, it is then key to ensure the data is correct and to provide customers with customisation options to discourage unsubscribes ...