Paramount Skydance has submitted a higher takeover offer for Warner Bros Discovery, escalating a bidding war with Netflix for control of one of Hollywood’s ...

The study, WPP Media AI Impact Study 2026, said brands are increasingly using AI-driven tools to refine audience targeting, optimize campaigns and improve ...

Large language models generate inconsistent brand and product recommendations, making precise ranking measurements unreliable, according to a study by market ...

AdTech provider GoWit has announced a strategic commerce and retail media partnership with Publicis Media Middle East, part of Publicis Groupe, to expand ...

M+C Saatchi Sport & Entertainment Middle East has appointed Scott Grayston as PR Director, strengthening its regional leadership across sport, culture, ...

Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi ...

Luxury hospitality group Jumeirah has launched a new global brand campaign titled Our Flame, a cinematic tribute that highlights the essence of Arabian ...

UAE leads the Middle East and Africa’s online food delivery surge, with cities such as Dubai driving rapid growth in app-based ordering amid rising smartphone ...

US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the ...

QYOU Media Inc. on Monday announced it has been badged as a TikTok Agency Partner, joining a select group of trusted agencies recognized by TikTok for their ...

Walmart’s advertising business surged 46% in 2025, reaching nearly $6.4 billion in global revenue, as the retail giant posted ...

For brands in the GCC and wider Arab world, Ramadan is more than a sales season, it’s a cultural moment when audiences are ...