Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to ...

When China recently celebrated the start of the Year of the Horse, social media influencers were busy selling vast quantities of gifts, beauty items, electronics and anything else you can imagine.

Super Bowl LX is over, and one thing is unmistakable: Last year’s ads talked about AI, while this year’s ads increasingly used it. In fact, 23% of Super Bowl commercials this year either promoted AI ...

On a rainy Tuesday in Times Square, a crowd of tourists huddles under cheap umbrellas to avoid gray puddles. They are looking anywhere but at the ads above them. Suddenly, a massive screen changes. It ...

Global campaigns should be the most powerful work a brand produces. They have the biggest budgets, the widest reach, and the most opportunity to shape perception at scale. Yet somehow, they’re often ...

Automotive advertising has a structural problem that most other categories don’t: Buyers move seamlessly across national brand influence and local dealer decision-making, while media execution is ...

2026 Future is Female Judges Revealed! Say hello to the Advertising Week Future is Female Award Judges. This year’s panel brings together an exceptional group of leaders from across the Advertising ...

When advertising entered the big data era, the promise was unparalleled accuracy and precision when it comes to messaging audiences. The concept was that data can’t lie, and hard numbers tell an ...

Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character. Hailing from 1800s England — a fitting timeline, given Thomas’ Breads ...

For all the sophistication of modern marketing technology—AI-driven analytics, real-time dashboards, endless attribution platforms—most brands are still measuring success with a model that ...

In theory, marketers have more insight into campaign performance than ever before. In practice, however, data and insights are fragmented across platforms, dashboards, and measurement methodologies, ...

As shoppers expect more personalized, interactive digital experiences, conversational AI environments are helping consumer brands turn product discovery into a deeper, more meaningful journey. The ...