Do you remember your best flight? Maybe you can recall a moment or two when the crew went above and beyond to make your travels special. What was once just an ordinary flight has become an ...

Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to ...

When China recently celebrated the start of the Year of the Horse, social media influencers were busy selling vast quantities of gifts, beauty items, electronics and anything else you can imagine.

Adtech has collectively decided that the future is AI. That works out well, because it turns out everyone already has some. Every platform has an agent, every pitch deck features a chatbot screenshot, ...

On a rainy Tuesday in Times Square, a crowd of tourists huddles under cheap umbrellas to avoid gray puddles. They are looking anywhere but at the ads above them. Suddenly, a massive screen changes. It ...

Super Bowl LX is over, and one thing is unmistakable: Last year’s ads talked about AI, while this year’s ads increasingly used it. In fact, 23% of Super Bowl commercials this year either promoted AI ...

Sean Tindale, Head of Brand at LEGO Education, joins Amanda Edelman, General Manager of Chicago & COO of the Gen Z Lab at Edelman, to explore how LEGO Education is approaching AI through a filmed ...

2026 Future is Female Judges Revealed! Say hello to the Advertising Week Future is Female Award Judges. This year’s panel brings together an exceptional group of leaders from across the Advertising ...

New research suggests ChatGPT’s heaviest users are quietly abandoning Google, browsers, and news sites — raising urgent questions for publishers and advertisers alike. There’s an irony buried in the ...

What does it feel like to genuinely connect with something or someone? To feel listened to, understood, appreciated, valued? Now how does our technologically abundant world impact that connection?

Most people have learned how to get better results from conversational AI. A vague request produces a generic answer. A specific request that includes preferences, constraints, and context produces ...

Global campaigns should be the most powerful work a brand produces. They have the biggest budgets, the widest reach, and the most opportunity to shape perception at scale. Yet somehow, they’re often ...