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Cannes case studies revealed that AI drives the strongest creative results when used to solve real human problems, not to ...
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.
Blocking bots could help brands assert leverage over their information.
Four playful film campaigns and one striking OOH effort round out this week’s top creative work.
Mischief @ No Fixed Address service was open for two days on the Jersey Shore over Fourth of July weekend.
Ads for the Polaroid Flip, placed in tech-heavy locations, say real moments are worth more than digital distractions.
AI is increasing the volume and pace of content creation in advertising, making strategic clarity—not efficiency—the key to ...
Matt Graham, CMO for the company’s global food and nutrition business, joins the Marketer’s Brief podcast.
At Cannes Lions, Ad Age Studio 30 explores how Amazon Ads is using AI and video generation to help brands scale creative and ...
Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and ...
Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...