That strategy change came as the firms rushed to prepare for last Friday, when President Trump ended a popular trade loophole ...

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in ...

Shein and Temu are aggressively expanding their digital presence in Europe and Latin America amid Trump tariff escalation.

Donald Trump has axed a loophole that allowed Chinese retailers to ship goods directly to US consumers without paying import ...

Shein boosted spending 35 per cent in France and the UK, while PDD Group's Temu increased by 40 per cent and 20 per cent ...

Fast-fashion giants Shein and Temu have significantly ramped up digital ad spending in Europe as U.S. trade barriers threaten ...

Online fast-fashion retailer Shein has dropped Brunswick and FGS, two communications firms that were supporting its push for ...

Temu and Shein, which significantly expanded their business in the U.S. in recent years, have shifted focus to European ...

E-commerce trade in small parcels brought Chinese factories to American shoppers. Tariffs are severing the connection.

It’s all about photography, because that’s your storefront,” says Tara Skene Haygarth, Shein’s first director ... to online shoppers from the US, Europe and the Middle East.