US_based sprinter Makanakaishe Charamba has scored a major career milestone; he just signed a sponsorship deal with Adidas.

So when Willard was set to take the Villanova job last month, he called Wright to get his blessing. “Yeah, I told him that he’s the right guy at the right time,” Wright told NJ Advance Media at the ...

One perk of NIL deals is that more college athletes are staying in school instead of going professional immediately, ...

Former Tennessee Vols defensive lineman Omari Thomas is reportedly heading down south to start his NFL career. According to ...

Shedeur Sanders is likely taking a pay cut as he heads to the NFL.

Top college football coaches are starting to speak out against the NCAA’s proposed roster cap tied to the House settlement ...

Readers of the Los Angeles Times Sports section share their thoughts on Nico Iamaleava, the Kings in the playoffs, Shohei ...

The Pac-12 is working on two media rights agreements at the same time: One for the 2025 season and one for 2026 and beyond.

If the NCAA Tournament is part of March Madness, then what do we call April, as the combination of NIL money and unlimited ...

In a 293-108 vote, representatives of WIAA member schools approved an NIL provision at the organization’s annual meeting in ...

NIL spending is expected to grow exponentially in college basketball next season, and this legendary ESPN analyst isn't too ...

To play or not play? That is the question for college football coaches considering spring games in this new era of college ...