The University of Kentucky and JMI Sports, a leading multimedia rights and venue development company, announced a historic multimedia rights agreement valued at more than $465 million. The agreement, ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

The University of Tennessee athletic department is switching from Nike back to Adidas in July 2026, according to Wednesdays ...

Some doubted Clemson could keep up in college football’s new era — top recruits say the program’s approach is exactly why they committed.

Morris’ departure illustrates the challenge Steve Keasler and UNT face as the first year of the revenue-share era in college ...

Univ. of South Carolina women’s basketball coach Dawn Staley said that she has players sign non-disclosure agreements in an ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols legend Candace Parker.

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.

College coaches are required to balance a lot of things in this day and age of NIL. Coaches not only have to balance NIL but also their rosters, too, and how th ...

The University of Tennessee announced a 10-year partnership with Adidas on Wednesday, effective July 1, 2026. Adidas will become Tennessee's official footwear, uniform, apparel and sideline partner.

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...