If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of

We think that the Ultra badge will also help Apple position its flagship as a worthy competitor to the Galaxy S25 Ultra. Though the iPhone 16 Pro Max and Galaxy S25 Ultra are in the same league already, a new branding could help consumers see the Pro Max as a more direct rival if they don't already.

We've got some more evidence showing the upcoming redesign – and it sounds as though production is on schedule.