Do old favorites like Sex and the City or new favorites like The Penguin drive more streaming retention? Parrot Analytics ...

The Emmy-winning animated series Rick and Morty is back for its eighth season this weekend. The irreverent series about a mad scientist and his grandson's adventures across the universe will premiere ...

In this week’s edition of The Prototype, we look at why you still can’t rely on chatbots, a new battery chemistry that could ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

The 2001 merger of Time Warner and AOL is up there in most analysts top 10 of worst, and most value destroying, deals ever. But those troubles were meant to hav ...

Warner Bros Discovery and U-Next unveil global distribution of Japanese dramas on Max, in the U.S., Brazil and Asia.

Max is getting another “new” name this summer, as the Warner Bros. Discovery streaming service is set to return to the ...

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

NEW YORK (AP) — Netflix has thrown “Sesame Street” a safety net with a new streaming deal that offers the popular children’s ...