Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that outperforms traditional sponsorship.

Coca-Cola produced in Mexico instead uses cane sugar and has become increasingly popular across the U.S. Similarly, the company makes a variety using cane sugar around passover, as many of the Jewish faith avoid products using high-fructose corn syrup during that time.

Now, Coca-Cola is back in the news this week after rumors of a recipe change swirled, originating with an unlikely source. Rumors have been swirling that for the first time in over 40 years, Coca-Cola may be switching from high-fructose corn syrup in its soda back to real cane sugar.

The president’s comment about Coca-Cola switching a key ingredient comes at a time when the US health secretary has criticized the use of ingredients like corn syrup.

This week's dividend activity included increased payouts from Citigroup (NYSE:C) and Duke Energy (DUK) as well as declarations from companies such as Coca-Cola (NYSE:KO) and Costco (COST). Additionally,

Hagamos grande a la Coca-Cola estadounidense otra vez? El presidente Donald Trump anunció el miércoles que Coca-Cola ha acordado usar

The Coca-Cola Foundation has partnered with the Mountain and Glacier Protection Organization and the United Nations Development Programme in Pakistan to launch the "Water Security and Building Resilience for Mountain Communities" initiative.