Georgia athletics and the Classic City Collective are undergoing changes ahead of revenue sharing coming to college athletics ...

The Georgia Bulldogs are undergoing changes within the NIL space ahead of the 2025 season, per an announcement on Monday.

Tanner Potts is now the CEO of the Classic City Collective. He had previously been Georgia’s assistant athletic director of NIL and strategic initiatives, coming to school in 2022.

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Georgia officials did not comment for this story. But multiple program sources briefed on the operations of Georgia’s collective, Classic City Collective, said that it spent an average of $1.1 ...

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10-minute mark: I briefly discuss a change for UGA’s Classic City Collective and address the uncertain picture for how collectives and NIL will work in the soon-to-be revenue sharing era.

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