Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...
How CEO Brian Niccol Aims to Fix Starbucks
Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...
Starbucks removes some options from mobile ordering, more changes coming. What to know
Starbucks is making more changes intended to speed up lines and avoid congestion. This time, it's mobile ordering options.
Starbucks Makes Big Bet On Day After Super Bowl: Data Shows The Move May Have Won
What Happened: Instead of airing a Super Bowl commercial, the restaurant and coffee giant introduced "Starbucks Monday." The ...
Starbucks CEO Tells Us His Plan to Turn Around the Company
Starbucks’s new CEO Brian Niccol says the company’s future relies on reviving the “coffeehouse vibe.” It’s a steep hill to ...