The soccer star launches BEEUP, a better-for-you fruit snack that combines 'honey's superfood power' with natural fruit ...

David Beckham's new BEEUP snacks use real honey for natural energy. Now available in Target stores nationwide.

David Beckham's love for beekeeping and honey led to the launch of his new snack line, Beeup — a honey-powered fruit snack ...

David Beckham, the famous footballer, is launching a honey snack brand called BEEUP. It started as a hobby during lockdown with his son Cruz. He partnered with Shaun Neff to create honey fruit snacks.

David Beckham teams up with entrepreneur Shaun Neff to launch honey-based fruit snacks inspired by his lockdown beekeeping ...

Beckham has launched BEEUP in partnership with Shaun Neff, the entrepreneur known for building consumer brands like SUN BUM and Moon Oral Care.

Is David Beckham's BEEUP healthy? What fans of the soccer star need to know about the honey-infused fruit snacks inspired by ...

David Beckham, one of the greatest athletes of our ... better-for-you snacks." And as Beeup added on its site, it's "committed to protecting bees and their vital role in the ecosystem by ...

Per a press release, the brand was born out of Beckham's love for beekeeping and harvesting his own honey. After learning ...