More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.

Researchers say YouTube’s algorithm downplays political topics in favor of viral entertainment to keep users watching.

As part of this year’s YouTube Newfront presentation, the company announced that it’s rolling out all kinds of ad formats to Shorts.

It has been impossible to avoid Veo 3 around the web ever since Google unveiled it at I/O last month. The updated AI model produces video and audio from a simple text prompt with stunning fidelity. In ...

A pullback in ad spending cramped YouTube‘s revenue for the third quarter of 2022, with Google‘s video platform notching $7.07 billion in ad sales — a decline of 1.9%, falling well short of ...

YouTube Shorts is fast catching up with Instagram Reels in India: Records 3940% growth in 2022 India's infatuation with short-form videos leads to a growing obsession with platforms like Instagram ...

In 2025’s social media battleground, TikTok brings raw energy, Reels refine strategy, and Shorts deploy AI innovation. Brands and creators ready to grow are the ones embracing all three since each ...

YouTube's ad revenue is still shrinking, but YouTube Shorts, the engine that the video site hopes will bring it back to growth, is cranking up. More from Fortune: 5 side hustles where you may earn ...

YouTube Shorts is a TikTok rival that Google launched in September 2020. Like TikTok, the service lets you create short videos.

With a TikTok ban on the horizon, YouTube Shorts product lead Todd Sherman talks about getting the algorithm right and listening to creators.