Caitlin Clark, Serena Williams, Gail K. Boudreaux, and Lisa Palmer show how women athletes are turning game-day grit into ...

Last week, USC star JuJu Watkins made history when she joined the investor group for the Boston Legacy NWSL expansion franchise. She became the first NCAA athlete to invest in a professional women’s ...

Denver “had a significant amount of soccer stores until 2019. … Since then, there hasn't been a true soccer specialty ...

While brand value of some stars has doubled after Indian women’s teams’ maiden World Cup win, sustaining interest will be ...

On this week’s Sports Media Podcast, Sports Media Advisors’ Doug Perlman outlines three major trends: college sports chaos, private equity in team ownership, and the rise of women’s sports as a ...

In this week's CNBC Sport videocast, CNBC Media & Sports Reporter Alex Sherman spoke with WTA CEO Portia Archer on topics ...

Paige Bueckers' wildly successful debut season in the WNBA captivated the NBA community and Santa Claus, who put the former ...

After back-to-back seasons of gobbling up more airtime than a score bug, Travis Kelce has all but disappeared from the airwaves on NFL Sundays. Despite having reached the sort of cultural saturation ...

Indiana Fever superstar guard Caitlin Clark is one of the most marketable athletes in the world right now. This is owed to the massive platform and fan base she ...

Como 1907’s return to Serie A has gone hand in hand with a stronger commercial outlook which has positively impacted Italy’s ...

DANVILLE — With only a few players returning for last season, Danville Area Community College women’s basketball team coach Kyle Bent is working on chemistry this season. “It is a new slate and I have ...