An exact day, week or month didn't come to mind when the University of Wisconsin athletic department's chief revenue officer ...

The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

Back in June 1985, Patrick Ewing had the honor of meeting Kareem Abdul-Jabbar for the first time. Reflecting on it with today ...

The University of Wisconsin has protected its equipment house! The Badgers announced on Tuesday that the University and Under Armour have extend ...

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

The UA Rival Fleece Hoodie is now just $33 in a ton of color options and very wide size distribution. This absolute classic ...

Magnesium sulfate (Epsom salt) has been used by athletes athlete’s secret weapon for decades. A hot soak facilitates ...

“When you go behind the back, you get that pull. The shoulder actually pulls down. What’s ideal about this is it’s a little more strict. It’s a little harder, you can’t go as heavy. But you also get a ...

Exercise equipment, gym accessories, workout tech and more — we rounded up the best fitness gifts for treating someone who ...

Carter Anderson purchased an outrageous pair of pants to try to win a contest and became an unlikely social media star along ...

A customer who starts with leggings and ends up buying running shoes, yoga mats, sports bras, hoodies, and gym bags is a high ...

Helen O'Leary, director and clinical director at Complete Pilates explains that the reformer consists of a “sliding flat platform, five springs of varying resistance and two cables on pulleys, which ...