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The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

Back in June 1985, Patrick Ewing had the honor of meeting Kareem Abdul-Jabbar for the first time. Reflecting on it with today ...

The University of Wisconsin has protected its equipment house! The Badgers announced on Tuesday that the University and Under Armour have extend ...

This article was originally published on badgerofhonor.com as Badger fans are up in arms about latest apparel deal signed by ...

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

The UA Rival Fleece Hoodie is now just $33 in a ton of color options and very wide size distribution. This absolute classic has garnered more than 1,000 ratings from fans, earning it a gleaming ...

Magnesium sulfate (Epsom salt) has been used by athletes athlete’s secret weapon for decades. A hot soak facilitates ...

“When you go behind the back, you get that pull. The shoulder actually pulls down. What’s ideal about this is it’s a little more strict. It’s a little harder, you can’t go as heavy. But you also get a ...

Exercise equipment, gym accessories, workout tech and more — we rounded up the best fitness gifts for treating someone who ...