The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

The Super Bowl broadcast goes well beyond the game itself. From the enhanced production and scripting to the halftime show featuring a prominent artist, to the presentation of the Lombardi Trophy, the ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Super Bowl Sunday has arrived with more than 100 million Americans expected to watch the New England Patriots and Seattle Seahawks face off. All those eyes aren't cheap for advertisers, and the cost ...

Super Bowl LX is set for Feb. 8, and there’s already a favorite emerging for this year’s most talked-about commercial. Budweiser’s new “American Icons” spot is expected to tug at viewers’ heartstrings ...

Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring with ...

The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million. That figure marks a new ...

Tonight’s one-hour primetime special on CBS celebrates the 25th anniversary of Super Bowl Greatest Commercials by counting down the top 10 all-time most memorable Super Bowl ads, from beloved classics ...

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike Lee, Emma Stone, and many more. Ryan Coleman is a news writer for ...

The 2026 Super Bowl is almost here, with the Seattle Seahawks set to face off against the New England Patriots on February 8 at Levi's Stadium in California. But it is not just the game that will draw ...