Discover how "Helldivers 2" became a viral gaming success without traditional marketing through community-driven narratives ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...

Kylie Jenner is no stranger to sparking a digital frenzy with a single post, but her latest “routine” staple has fans and ...

In this eye-opening video, we dive into an insane viral marketing hack that could revolutionize the way you promote your brand. Discover the secret strategies that make campaigns go viral and engage ...

Fans of the creator's original video pressured the company to use the jingle in an actual ad. On Monday, a commercial aired ...

Before any good marketing there must be great art, and Sinners came through on both. Here’s a look at the film’s winning marketing campaign that got them here.

William Shatner has spent decades commanding starships and redefining pop culture, but his latest viral moment came from a far more unexpected setting: behind the wheel of a car wi ...

The 15-second commercial features the user's vocals over a fun melody, and the sizzling sound of a freshly-opened can of Dr Pepper.

The Food and Drug Administration is weighing whether to allow new advertising messages about Zyn, a type of nicotine pouch ...

In the past decade, China has bewildered the best of automobile manufacturers from around the world with its own indigenously ...

Tarte Cosmetics founder Maureen Kelly opens up exclusively about the makeup, marketing and misconceptions that have kept social media on its toes for 10 years.