When is a two-point conversion really a touchdown? For the brewers of Dos Equis, multiple times per season. Since last year, ...

More advertisers are pressing TV networks to carve out new elements from game during which they can hawk their wares.

Nike's ad features former Moeller High School standout and Cincinnati Reds Hall of Famer Ken Griffey Jr. laughing while ...

The Impact of Sports-Related Themes / Celebrities As shown below, of six ABX “KPIs that Count,” the sports-themed ads scored ...

Within residential connectivity platforms, which includes Comcast’s domestic broadband and wireless services, advertising ...

Scripps saw higher core TV advertising revenue during Q3, but overall revenue was depressed by lower carriage fees and a significant drop in political ad spending.

A Reddit post showing a Major League Baseball broadcast jammed with on-screen ads frustrated many baseball fans, who said ...

President Donald Trump ordered an immediate halt to trade talks with Canada over the edited clips of former President Ronald ...