Berkley lifts the curtain on its Lab Series baits after Dylan Nutt’s Bassmaster Classic reveal, including new minnows, worms, and scent tech.

Dylan Nutt revealed Berkley’s secret Lab Series bait at the 2026 Classic—but a strange spiny lure trend may have been just as important.

Companies competing for workers to build data centers are finding that a motel room with sluggish Wi-Fi isn’t much of a draw. Try free steaks and golf simulators. As data-center development has ...

Learn how to trim down soft plastic lures for better action, improved hook-ups, and more bites. This video demonstrates step-by-step techniques for customizing lures to match local conditions and ...