Sephora is making Pride month a major brand moment with the launch of its “We belong to something beautiful” campaign, ...

Sephora has partnered with Lady Gaga’s Haus Labs for a Pride Month campaign, “We Belong to Something Beautiful,” alongside the Born This Way Foundation.

In addition to the campaign, the beauty retailer is bringing back its LGBTQIA+ centric spaces within some of its stores.

The LVMH-owned beauty retailer’s first store in Yorkshire is opening sooner than you think as the company ramps up its UK ...

Haus Laboratories by Lada Gaga expands into Europe on March 26.

Mother Monster teams with the beauty giant to support the Born This Way Foundation. Here's how Sephora shoppers can help.

Turns out, you can authentically support the community, and wear more unexpected and discrete Pride merch. Not that there is ...

For the last several years, Pride Month was a splashy marketing event for big brands. Stores adorned windows with rainbow flags, displayed LGBTQ-themed t-shirts and coffee mugs at their entrances, ...

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.