And the brand just "gets" Gen Z without trying too hard. Now, Rhode is stepping into something bigger. This fall, the brand will debut in U.S. Sephora stores — its first retail partner — with ...

From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning in. Published April 16, 2025 Cara Salpini Senior Editor ...

Sephora has engaged in a multi-year partnership with the WNBA team, Golden State Valkyries, shifting the narrative around sports marketing.

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion global skin-care industry, which historically has targeted women, not girls ...

WNBA’s Golden State Valkyries and Sephora Announce Multiyear Partnership Debuting With New Performance Center. Julia Teti. Wed, April 9, 2025 at 11:55 AM UTC. 2 min read.

Generation Z, now aged 12 to 27, are a key demographic targeted by brands and companies. But reaching these consumers isn’t always easy. For starters, experts have noticed that Gen Z doesn’t ...