And the brand just "gets" Gen Z without trying too ... If the two brands treat this like a true partnership, with Rhode delivering standout in-store moments and Sephora giving it space to shine ...

The collaboration strategically targets Gen Z and younger consumers who view ... Sephora Joins Part Of A Larger Movement The Sephora-Valkyries partnership exemplifies a growing trend of brands ...

The oldest members of Gen Z are gaining their financial independence. Big brands are taking big strides to gain their loyalty. Gen Z is less cynical than millennials when they engage with brands.

For Gen Z and Gen Alpha in particular, Sephora “is really their playground.” “I used to hang out at a mall. It's no different. My daughter wants to hang out in a mall,” Baker said.

With all the buzz around tweens and teens shopping for luxury and premium beauty products at Sephora, many of us millennials are wondering how today’s youth can afford its price points when we ...

indicating that Gen-Z is ready to pay more to get those extra and exclusive perks. For example, Sephora's Beauty Insider program offers exclusive rewards such as early access to new products ...

Millennials versus Gen Z is out; Gen Z versus Gen Alpha is in ... as 10-year-olds flock to Sephora and entirely skip the Maybelline Dream Matte Mousse stage. There’s nothing scarier than ...

The 28-year-old nail artist in Ontario, Canada, woke up on the morning of Oct. 3, logged on to Sephora’s website, and purchased Rêve and Doux for $78 each. In the perfume world this is called a ...