Guy Fieri had to spend considerably more time working on Bosch's new Super Bowl commercial than he does on the short-order ...

Balls of hair, smiling papier-mâché heads, and a goatee-less Guy Fieri are just some of the horrifying images we've seen ...

The celebrity chef posted a video last week wearing a basic shirt, and with his frosted tips swapped with a normal head of hair. But it's all part of a big game ad for Bosch.