Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The basic Star Wars set comes with a branded board and wall protector that resembles the cockpit of the Millennium Falcon and ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Darth Maul and Chewbacca are joining Hasbro’s Star Wars Action FX collection at $16.99 each. The 6-inch Darth Maul action ...

Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

A new look at Toy Story 5 has been revealed, and it sees a worried Buzz Lightyear and Woody watching on as a slightly older ...

Mission Impossible legend Tom Cruise dropped in on the set of Star Wars: Starfighter via helicopter and ended up filming a ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...