Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

LEGO is officially stepping into the future of interactive play with the launch of its next-generation Smart Play technology.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model ...