Rather, its fans that have bought into Western culture that drive spikes in sales. While Swift is a crossover megastar, ...

From Matehuala to Texas, botas picudas are more than just boots; they symbolize cultural pride and creativity, transforming traditional cowboy style with flair and festive designs.

With a little help from Taylor Swift and Beyoncé, the fast-growing cowboy boot brand captured a loyal fan base with the best customer service around.