Levi Strauss CEO Michelle Gass told CNBC's Jim Cramer on Wednesday how the denim retailer will benefit from its partnership with Beyoncé, saying the ads could help boost sales of women's clothing.

Levi Strauss makes some of the most popular and iconic jeans around. From classic 501s to slim fit and skinny jeans, there’s no lack of styles to choose from. However, some of these cuts are ...

Women account for 36% of Levi's sales—Gass wants them to make up 50%.

Levi Strauss (LEVI) is offering some jeans at a $300 price point at retailers as part of limited-edition or premium lines. Core denim jean sales are up double digits this year and are forecast to see ...