Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks ...

Cute qualities and storybook lore aside, Brough explains, a lot of the Labubu phenomenon has to do with timing. There really is “no guaranteed formula for viral success,” she says.

The Labubu doll has transcended its origins to become a global cultural phenomenon. The journey began with artist Lung’s fascination with Nordic folklore and his desire to create a character that ...

In one viral snapshot ... (Image Credits: Pinterest) Enter: the blind box marketing phenomenon. Pop Mart, the company behind Labubu’s mass production, capitalised on the hype by introducing ...

An enormous trend in its own right, its undeniable that Jellycats were the leading product that first began the soft toy phenomenon with young adults - and they're much easier to purchase.

I immediately identified it as a Labubu. With its mischievous little face and razor-sharp teeth, plus the odd little bunny-like ears sprouting out of its head, it was unmistakably one of the ...

[SINGAPORE] If you thought Pop Mart’s viral toy empire was powered only by Gen Zs and TikTokers ... Their favorite collectibles? Labubu, followed by Mofusand, Prismatic Evolutions, Crybaby, Pokemon, ...

These adults have become the latest participants of a growing viral craze ... have embraced the Labubu craze, with collectable toys becoming both a cultural and retail phenomenon,” Yuki Wu ...