Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks ...

Cute qualities and storybook lore aside, Brough explains, a lot of the Labubu phenomenon has to do with timing. There really is “no guaranteed formula for viral success,” she says.

I immediately identified it as a Labubu. With its mischievous little face and razor-sharp teeth, plus the odd little bunny-like ears sprouting out of its head, it was unmistakably one of the ...

[SINGAPORE] If you thought Pop Mart’s viral toy empire was powered only by Gen Zs and TikTokers ... Their favorite collectibles? Labubu, followed by Mofusand, Prismatic Evolutions, Crybaby, Pokemon, ...

Netizens have given Labubu everything from Kardashian-style body mods to rapper bling and rainbow lashes. Hashtags like #LabubuHaul and #StylingMyBagWithLabubu have amassed over 1 billion views on ...

When toys cause shopping centre brawls, you know something real is going on. But Labubu is more than just a viral plush toy. It’s the mascot for a new playbook in brand building — one that blends ...

Inspired by Nordic mythology and designed by Hong-Kong born artist Kasing Lung, Labubu is an elf-like ... Just like all viral trends, this may come and go. However for now, it is a major pop-culture ...