The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

LEGO is bringing a new generation of playing sets with brand new technology onto the market. The LEGO Smart Brick is exactly ...

Lego Group, Disney Consumer Products, and Lucasfilm used their force powers to make something incredible happen on Wednesday ...

The collaborative relationship between LEGO and Nintendo, two world leaders in family-friendly entertainment that operate in the adjacent realms of toys and games, began with the 1999 release of LEGO ...

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