The Lego Group will launch Lego Smart Play in travel retail from March 1, with selected Lego Travel Stores across the US, ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

PEORIA, Ill. (WMBD)–The Bloomington Bison hockey team will take on the Cincinnati Cyclones Saturday Jan. 10, with the added ...

We gave Lego our Best of CES 2026 for its new Smart Brick, a Lego brick that changes the way we view the company's toys.

CES 2026’s second day was all about hands on time with new tech. From Lego’s most ambitious play experiment yet to assistive ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

This was my first proper hands-on with Lego Smart Play, and more specifically, the new Lego Smart Brick. Lego says this is ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you can get it.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...