Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

"Now we are putting our massive proprietary intelligence to work in AI models," boasts founder and CEO Sean Muller.

Add Yahoo as a preferred source to see more of our stories on Google. The Seattle Seahawks took home the Super Bowl trophy this year, but not everyone tuned in to watch the game. Some watched the ...

McDonalds lasagna blends fast food imagination with classic comfort food curiosity in a way that instantly grabs attention and leaves people wondering how it would actually taste #McDonaldsLasagna ...

Advertisers bet big on this year's big game between the Seattle Seahawks and the New England Patriots in Super Bowl LX at Levi's Stadium in Santa Clara, California. In the weeks leading up to the game ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

For once, could a handful of commercials from Sunday actually stand a decent chance of getting remembered past Wednesday? Memory's a funny thing, but if you care about a solo by Lady Gaga, Mike Tyson ...

Most Super Bowl commercials aim to be faster, louder and shinier than the rest. And then there are Big Game ads from advertisers like Coinbase. After mystifying Super Bowl viewers in 2022 with a ...

This year’s Super Bowl ads reached an estimated 130 million viewers and ad expert and “On Brand” podcast host Donny Deutsch weighs in on celebrity use and artificial intelligence. Canadian PM responds ...

The Super Bowl 60 battle between the Patriots and Seahawks is just one part of a busy weekend schedule. Before the big game, the Super Bowl Soulful Celebration and Super Bowl 60 Flag Football Game ...