We’re not quite there yet, but it sure feels imminent.

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched in 2020. “Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week,

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand’s global reputation will drive subscriber growth as it expands internationally.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The plot twist everyone's been waiting for,

The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be left out, co-CEO of DC Studios James Gunn got in on the fun over on his social media. He took to Threads to throw some shade, posting: