The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...
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New Michael Schumacher Ferrari LEGO Icons set revealed ahead of release
A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...
Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
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