Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling ...

Campaign Middle East rounds up the latest platform updates on social media and streaming platforms from June. Here are the ...

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways ...

The brand's CMO explains how it partnered with Adam Sandler's Happy Madison to weave itself into the film's story.

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

"The Jesus Broker" was shot over six days in Memphis and delivers "a cinematic experience on a cellphone," its ...

Arabian Post -Arabian Post Staff -Dubai ArabyAds has secured the prestigious Snapchat Advanced Partner badge, marking a significant milestone that positions the UAE-based ad-tech firm at the ...

Ex-DreamWorks exec Chris deFaria explained how he plans to use AI to help nurture social media-born franchises with venture backing.

In part one of a two part series on the influence of TikTok on retail media Colin Lewis looks at how TikTok impacts retail ...