One of the benefits of Snapchat for businesses is that it's an excellent platform for user-generated content. When customers share snaps of your product or service in use, it's a powerful way to ...

For business leaders, embracing influencer marketing might seem daunting, but I hope this article can show some ways for you to become an empowered savvy brand.

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

Creator economy stakeholders launch an influencer labor movement: A group of content creators and influencer marketing leaders at brands such as Microsoft, Disney and Linktree have banded together ...

She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.

Through Snapchat's application programming interfaces (APIs), marketers will now be able to discover creator profiles within Later's influencer marketing platform, and access automated content ...

“Snapchat’s UX has always felt light on settings, tutorials, analytics, and for its early users, that’s been part of the appeal," Corbett Drummey, CEO of content marketplace Popular Pays, explained to ...

Snapchat's top earning creator is TikTok star Cam Casey, who has 7 million followers and has been paid nearly $3 million for his viral Spotlight videos, he told Taylor Lorenz at The New York Times.

CreatorIQ, the creator marketing platform, is partnering with Snap to enable marketers to discover Snap creators, manage partnerships and measure results directly through the CreatorIQ platform.. As ...

A former Snapchat executive—one of the platform’s first 12 employees—turned-live-action director and content creator, Rylee Ebsen is a jack of too many trades to count.

In a separate posting, eBay also touted the alliance, noting, “With over 332 million daily active users engaging with content, Snapchat is a window into a new audience and new potential for your ...

A 2019 Snapchat survey found that among users ages 18 to 24 with driver's licenses, 84 percent have a new or used vehicle. Of those, 43 percent purchased their vehicle with their own funds.